Rimmel #MakeUpYourOwnRules campaign

The idea for this campaign is targeting Malaysian girl who are tired of the today's beauty standards and encourage them to define their own rules of beauty.

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The campaign was started off with the Rimmel Invades Launch Party along with introduction of Rimmel Rebel Squad; four diverse influencers as brand ambassadors. Influencers and guests immersed themselves in instagramable themed playsets and played with their looks at different product booth.